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Sat, Mar 30


Howard University, School of Business

Customer Relationships : Startup Saturday Class

Customer relationships is about getting, keeping and growing your customer base. This milestone builds upon your customer segments, customer personas and your value proposition. - Steve Blank

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Customer Relationships : Startup Saturday Class
Customer Relationships : Startup Saturday Class

Time & Location

Mar 30, 2019, 10:00 AM – 12:20 PM

Howard University, School of Business, Room 218, 2600 6th St NW, Washington, DC 20001, USA

About the event

The Development Corporation of Columbia Heights, in partnership with Drs. Legand Burge and Grant Warner of Howard University, will actively engage and challenge course attendees in the immersive Lean Startup entrepreneurship curriculum that is evidence-based and fast-paced.

In this Startup Saturday Entrepreneurship class...

A Value Proposition is designed to convince a potential customer that your particular product or service is more useful or will solve a problem better than your competition. It should answer the fundamental question of “Why should I buy your product instead of your competitor’s product?” A value proposition doesn’t have to be drawn out or complex, but it does need to be concise, specific and straight to the point. It needs to describe why your product is different and the tangible reasons why it will benefit your consumer.

“A single, clear compelling message that states why you are different and worth buying.” – Steve Blank

No reading textbooks, case studies or developing papers! Participants are inspired to interact with industry and focus on developing a business model to scale and grow their venture using the Business Model Canvas.

We currently have 10 sessions planned on Saturdays from 10am – 12:30pm; February 9, through April 27, 2019. The workshops are stand-alone, ensuring small business owners can select classes is most convenient to them. The workshops are free, but do require advance registration.

Continental breakfast is provided. If you have any questions, please call Dr. Erika Ferguson at (202) 483-4986 or email at


Howard University, School of Business

Room 218

2600 6th St NW, Washington, DC 20001

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