Customer Segments: Startup Saturday Class
Time & Location
About the Class
The Development Corporation of Columbia Heights, in partnership with Drs. Legand Burge and Grant Warner of Howard University, will actively engage and challenge course attendees in the immersive Lean Startup entrepreneurship curriculum that is evidence-based and fast-paced.
In this Startup Saturday Entrepreneurship class...
Customer Segment helps define, understand, and appeal to the customer. It is imperative to know who the customer is, this can be achieved by evaluating the customer’s environment, experiences and general context. These factors contribute to how the customer will respond to your product. Therefore, a customer’s geographic, demographic and social context will define the customer’s persona, creating a customer archetype for your products and services.
No reading textbooks, case studies or developing papers! Participants are inspired to interact with industry and focus on developing a business model to scale and grow their venture using the Business Model Canvas.
We currently have 10 sessions planned on Saturdays from 10am – 12:30pm; February 9, through April 27, 2019. The workshops are stand-alone, ensuring small business owners can select classes is most convenient to them. The workshops are free, but do require advance registration.
Continental breakfast is provided. If you have any questions, please call Dr. Erika Ferguson at (202) 483-4986 or email at firstname.lastname@example.org.
Howard University, School of Business
2600 6th St NW, Washington, DC 20001