Intro. Customer Discovery: Startup Saturday Class

The Development Corporation of Columbia Heights, in partnership with Drs. Legand Burge and Grant Warner of Howard University, will actively engage and challenge course attendees in the immersive Lean Startup entrepreneurship curriculum that is evidence-based and fast-paced.

In this Startup Saturday Entrepreneurship class...

The Customer Discovery model breaks out all the customer-related activities of an early stage company into four easy-to-understand steps. The first two steps outline the “search” for the business model. Steps three and four “execute” the business model that’s been developed, tested, and proven in steps one and two.

• Step One: Customer Discovery first captures the founders’ vision and turns it into a series of business model hypotheses. Then it develops a plan to test customer reactions to those hypotheses and turn them into facts.

• Step Two: Customer Validation tests whether the resulting business model is repeatable and scalable. If not, the team returns to Customer Discovery.

• Step Three: Customer Creation is the beginning of execution. It builds end-user demand and drives it into the sales channel to scale the business.

• Step Four: Company-building transitions the organization from a startup to a company focused on executing a validated model.

No reading textbooks, case studies or developing papers! Participants are inspired to interact with industry and focus on developing a business model to scale and grow their venture using the Business Model Canvas.

We currently have 10 sessions planned on Saturdays from 10am – 12:30pm; February 9, through April 27, 2019. The workshops are stand-alone, ensuring small business owners can select classes is most convenient to them. The workshops are free, but do require advance registration.

Continental breakfast is provided. If you have any questions, please call Dr. Erika Ferguson at (202) 483-4986 or email at eferguson@dcch.org.

Location:

Howard University, School of Business

Room 218

2600 6th St NW, Washington, DC 20001